Liveking88 takes your privacy seriously. This policy explains exactly what data we collect, why we need it, and how we keep it safe at all times.
This is not just a policy statement — it is how liveking88 actually handles your data every day.
All data transmitted between your device and liveking88 servers is protected with 256-bit SSL encryption — the same security standard used by major Malaysian banks. Your information never travels without protection.
Liveking88 has never and will never sell, rent, or share your personal data with advertisers or third parties for commercial purposes. Your data belongs to you — it is not our business commodity.
You may request access to, correction of, or deletion of your personal data at any time. We also provide an easy option to withdraw consent for marketing communications directly from your account settings.
We only collect data that is genuinely necessary to operate liveking88 safely and effectively. No excess data is collected merely for storage — every piece of information has a clear purpose.
Liveking88's privacy practices comply with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international standards. We continuously update this policy as laws or industry best practices change.
Your data is not stored indefinitely. liveking88 has a clear data retention policy — data is kept only as long as necessary for the stated purpose or as required by law, after which it is securely disposed of.
Important Note: This Privacy Policy explains how liveking88 ("we", "the platform") collects, uses, discloses, and protects your personal information when you use our website, mobile app, and services. By using the liveking88 platform, you agree to the practices described in this policy.
Liveking88 understands that your trust is the foundation of our relationship. When you register and use our platform, you entrust us with sensitive personal information — a responsibility we take very seriously.
This Privacy Policy is written in plain language — not confusing legal jargon — because we believe you deserve to know exactly what happens to your data. We want you to understand, not just sign a lengthy document you'll never read.
This policy applies to all liveking88 services, including the main website, iOS and Android mobile apps, the Live Casino section, the bonus system, and all our official communication channels. It also covers data collected through customer support, surveys, and promotional programmes.
Our privacy practices comply with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international standards. We continuously update our approach as legal requirements or industry best practices evolve.
Liveking88 collects data in several ways depending on how you interact with our platform. Below is a full overview of the types of data that may be collected:
a) Data You Provide Directly
b) Automatically Collected Data
| Data Type | Example | Primary Purpose |
|---|---|---|
| Identity | Name, IC, Date of Birth | KYC & Account Verification |
| Contact | Email, Phone, Address | Communication & Verification |
| Finance | Bank Account, E-Wallet | Deposit & Withdrawal |
| Transactions | Deposit History, Wagering | AML Compliance & Records |
| Technical | IP, Device, Browser | Security & Support |
| Usage | Game Logs, Sessions | Service Improvement |
Every use of your data at liveking88 has a specific and legitimate purpose. We do not use your data for undisclosed purposes without first obtaining your additional consent.
The primary purposes for which data is used include:
Liveking88 only processes your personal data when there is a valid legal basis for doing so. The bases we rely on include:
You may withdraw consent for marketing communications at any time from your account settings or by contacting liveking88 customer support. Withdrawing consent does not affect the validity of processing carried out prior to withdrawal.
Liveking88 does not sell your personal data. We only share your data in the following limited and controlled circumstances:
In all data sharing arrangements, liveking88 ensures that recipients are bound by confidentiality and data protection obligations equivalent to our own standards.
Liveking88 implements a range of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction:
While liveking88 takes all reasonable precautions, no security system is 100% guaranteed. In the event of a material security breach affecting your data, we will notify you within the timeframe required by applicable law.
Liveking88 retains your personal data only for as long as necessary for the purposes stated in this policy or as required by applicable law:
When data is no longer required, it is securely disposed of using appropriate data destruction procedures to ensure it cannot be recovered.
Under applicable data protection laws, you have several rights regarding your personal data held by liveking88. Here are your rights and how to exercise them:
You have the right to request a copy of the personal data we hold about you. We will provide this information within 30 days of receiving your request.
If the data we hold is inaccurate or incomplete, you have the right to request an immediate correction. Contact our customer support with the correct information.
In certain circumstances, you have the right to request deletion of your data. This right is subject to our legal obligations to retain certain data.
You may request that we restrict how we use your data in certain circumstances, such as during a dispute regarding data accuracy.
You have the right to receive the data you provided to us in a machine-readable format for transfer to another service provider if desired.
You may object to the processing of your data for direct marketing purposes at any time. Such requests will be acted upon immediately without question.
To exercise any of the above rights, please contact the liveking88 privacy team via customer support. We may need to verify your identity before processing your request to protect your account security.
Liveking88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.
Types of cookies we use:
You can manage or delete cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality or your experience on the liveking88 platform.
As an online platform, liveking88's infrastructure may involve data processing outside Malaysia's borders. When data is transferred to another country, we ensure an equivalent level of protection is maintained through:
We only transfer data to countries or organisations that provide an adequate level of data protection, or where appropriate safeguards have been implemented.
Liveking88 services are exclusively for individuals aged 18 and above. We do not knowingly collect or process personal data of anyone under the age of 18.
Should we discover that data belonging to someone under the age of 18 has been collected without our knowledge, we will immediately take the following steps:
If you believe that someone under the age of 18 may have registered at liveking88, please contact our customer support immediately for appropriate action.
Liveking88 reserves the right to amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When material amendments are made:
We encourage you to review this page periodically. Continued use of the liveking88 platform after any amendments take effect constitutes your acceptance of the updated terms.
If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please contact us through the following channels:
We aim to respond to all privacy-related inquiries within 10 business days. For formal complaints or requests requiring action, we target resolution within 30 calendar days.
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in Malaysia, namely the Department of Personal Data Protection (JPDP) under the Ministry of Communications and Digital Malaysia.
This Privacy Policy is effective from 1 January 2026 and supersedes all previous versions. By continuing to use the liveking88 platform after this date, you confirm your full acceptance of the terms of this policy.